DigitalRVA was founded in 2017 as a series of community meet-up events to bring together data-driven marketers of all levels of experience to develop a welcoming, inclusive, diverse set of voices and perspectives to boost Richmond’s growing digital marketing community. Since its creation, DigitalRVA has grown into a full-day conference enabling the digital marketing community to inspire, share, learn, and network!
We are anticipating running multiple tracks of content but in a linear form. As an example, a block of 90 minutes may contain (3) back-to-back 30-min sessions in a row (one in each track). Attendees will be able to engage in all sessions in every track.
Who Should Submit?
Everyone is encouraged to submit a proposal. Our primary goal is to have excellent sessions that inform and engage our attendees. Thus, the speaker selection committee will be favoring speakers who have a record of delivering excellent talks, but we also understand that everyone has to start somewhere. If you are a first-time speaker, please make sure your proposal is compelling and communicates why you are the right person to deliver it.
We are hoping to have a speaker pool that is representative of our local population and showcases some regional talent, but we welcome submissions from anyone anywhere. If you have an idea for a session, please submit it!
We are interested in topics surrounding:
Analytics - Focus on the use of data and analysis to improve the effectiveness of marketing campaigns. Topics will include the latest tools and techniques for tracking and analyzing customer behavior, ways to use data to optimize advertising spend and target audiences more effectively, and strategies for using data to drive more engagement and conversions. The track will also cover the potential challenges and opportunities of implementing an analytics-driven approach to marketing.
Automation & AI - Focus on the latest advancements and trends in the use of automation and artificial intelligence in the field of marketing. The sessions in this track will explore the various ways in which automation and AI can be integrated into marketing strategies, including paid digital advertising, social media marketing, SEO, content marketing, and more. Attendees will learn about the benefits of using automation and AI in their marketing efforts, including increased efficiency and productivity, enhanced customer experience, and improved campaign results. In addition, this track will also cover the challenges and potential risks of using automation and AI in marketing, such as privacy concerns and the potential loss of human touch in customer interactions.
Data Privacy and New Regulations - Focus on the latest developments in data privacy laws and regulations and how they impact marketers. Attendees will learn about the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other emerging privacy regulations. Experts in the field will lead sessions on topics such as how to comply with these regulations, how to protect consumer data, and how to develop a data privacy strategy for your organization. There will also be discussions on the potential consequences of non-compliance and how to navigate the complex landscape of data privacy regulations.
Channel Management - Focus on how to effectively manage and optimize a brand’s presence across various marketing channels. Attendees will learn about topics such as developing a comprehensive channel strategy, maximizing the impact of each channel, and using data and analytics to measure the effectiveness of different channels. The track may also cover best practices for integrating channels to create a seamless customer experience and strategies for staying up-to-date with the latest developments in channel management.
Martech (Marketing Technology) - Focus on tools and software systems for optimizing digital marketing efforts, as well as how to integrate these technologies into an overall marketing strategy. Topics could include the latest trends in marketing automation, data analysis and visualization, and customer experience management.