Bio
I’m a filmmaker and creative director with over 15 years of experience leading high-impact campaigns for global brands like Ferrari, Louis Vuitton, Formula 1, and Four Seasons. My work spans luxury, fashion, hospitality, and automotive industries—shot across continents, crafted with precision, and always rooted in emotional storytelling.
But behind the glossy frames and global shoots, I’ve been wrestling with a question many creatives are now asking: Where do we fit in a world run by machines?
I’ve seen the rise of AI from the inside—how it helps, how it harms, and how easily we can lose our voice if we’re not paying attention. Now, I’m on a mission to help people stay human, creative, and irreplaceable in the age of automation.
Also, if I had to pick a favorite member of One Direction… it’s Zayn. Obviously. He left early, stayed mysterious, and went solo with style.
That’s the energy I’m bringing to the TEDx stage.