In 2006, Sheldon graduated with a BSc (Electrical Engineering) from the University of the Witwatersrand and started working at Entelect as a Graduate Developer. During the time that Sheldon worked on Entelect’s development teams he designed and delivered systems spanning various domains, including the insurance, entertainment, auditing, manufacturing and logistics industries. Since 2010 Sheldon started driving the day-to-day operational concerns of Entelect Software. A large portion of his initiatives were around the automation of the company’s processes, thus allowing Entelect to scale into the future. Since 2015, Sheldon has also included Entelect’s technology direction in his portfolio.