Alejandro Cantos



Alejandro Cantos is an Electronics Engineer with a Master’s degree in Satellite Technology from the Polytechnic University of Madrid. He is currently VP of Product and Design at Barbara, i.e. the voice of the customer within the company.

He has more than 15 years of experience leading development and product teams in industrial environments such as avionics, defense and security, payment systems, railways, and industrial robotics. He is also a professor of technology and innovation at IE Business School.