Bio
Ashley Sawatsky is an expert in incident management and communication, with a focus on the SaaS world. In her 6+ years of experience building and scaling Shopify’s incident response program, she developed the ability to fluently translate the technical aspects of SRE incident response to Legal, PR, Customer Support, and Executive stakeholders. Now, she works at Rootly as Senior Developer Relations Advocate, where she engages with the SRE and incident response communities, and consults with customers from the world’s largest tech companies—like Canva, Figma, NVIDIA, and more—on their incident response strategies.