What’s better than generating some leads? Generating MORE LEADS! That’s right, it’s exactly what every salesperson wants to have from their marketing teams. Here’s how you integrate some awesome tools, automate what makes sense, and simplify how you build your engine.

The little marketing engine that could!

Using Evoq as the platform to run your website, and a few awesome tools to integrate into the DNN platform you can create a lead generating monster that can bolster your brand awareness, move traffic to your website and ultimately drive new leads to your sales team. Watch and learn how to become the envy of all your peers. In this session we will cover things like:

• Evoq and Landing pages - Time to get aquainted .
• Forms, CTAs, and Offers. Oh my!
• The art of the eenie meenie miney mo (otherwise known as A/B testing)

I think that this would be a great topic of DNN Summit because I feel there could be more representation for sales and marketing topics. I think having a mix would drive new types of people to this conference that would otherwise see this as a "developer's conference.

The topic I chose I think also fits very well into DNN core strengths which has been how it can easily integrate with other products and well as the ability to create new pieces of content very easily with the tools that that come out of the box in DNN. If more Marketers experienced DNN, I think they would have an enjoyable experience using the platform over something like WordPress.