Bio
I have spent the last 20 years doing what I love: leading creative, brilliant, happy teams and designing visionary products that have a solid purpose and meaning. I’m a highly strategic, designer, and co-founder of two visionary, award-winning, digital agencies. Learning, thinking and discovery are a part of every project I lead.
My professional life started in Argentina and has led me to Los Angeles and around the world traveling and working for clients of all types. Most days you’ll find me guiding cross-disciplinary teams and clients towards sophisticated, practical, intuitive, human-centric design solutions. I also enjoy facilitating UX and branding collaborations that define and establish a shared vision.
My specialties are: creative, strategic direction and design for digital products including web, mobile, wearables and touch surfaces, interactive strategy, brand strategy and corporate identity design, data visualization design, human-centered design including user experience (UX) design, design research, user research, usability testing, interaction design, user interface (UI) design, and usability testing.
Some of my favorite clients include Dreamworks, Sony Pictures Entertainment, The Tech Museum of Innovation, MOCA, Audionamix, Grades of Green, MUSE School, Green Idea House, Monrovia Plants, Behr Paints, Los Angeles Times, City National Bank, Boston Consulting Group, Toyota, VMWare, Interset, and Central Desktop (acquired by PGi).
Speaking engagements: UXPA Los Angeles on designing for touch surfaces UXPA International Content Magic Workshop BCG Digital Ventures as “Women CEO” (Chief Encouragement Officer) Midwest UX Panel on Life long learning CU Direct DRIVE on UX Design for Loan Processing Midwest UX on Parenting with Design Thinking