Elevator Pitch
Despite crypto going mainstream-ish, the knowledge gap keeps getting bigger. The gap between what people think they know and what they know about crypto is where the most expensive mistakes happen.
Description
Despite crypto going mainstream-ish, the knowledge gap keeps getting bigger. The gap between what people think they know and what they know about crypto is where the most expensive mistakes happen.
God, the amount of garbage information in crypto is staggering. After eight years covering this industry, I’m shocked by how confidently wrong some “experts” can be. This mess of misinformation makes education harder.
Visit site: https://magic.ly/coinminutes
How We Do Things
We’ve built something that works, though we’re constantly tweaking it based on feedback. There’s no perfect way to explain something as complex as crypto, but we’ve found three things that keep our content on track:
Foundation First, Moon Later
Look, we get it - price action is exciting. But we won’t explain Solana pumping without first making sure you understand how validators work and why faster transactions sometimes mean less decentralization.
News as a Teaching Tool
When the SEC filed a lawsuit against that exchange last month (you know the one), most of the media covered the news of the legal drama. We took it as an opportunity to explain how custody works, why private keys are important, and how to verify that an exchange is the holder of the coins they state.
“I’m tired of headlines that assume everyone knows the backstory,” our lead editor was saying at the Monday meeting. “Breaking news should be about providing the missing links to people who don’t have time to dig into each project.”
We share these immediate market developments through https://x.com/coinminutes_en for those who want quick context, while our deeper educational breakdowns live on our main platform.
Different Ways to Learn
Our materials embody what I’d call an “organized chaos” method. Some ideas have to be grasped before others - for instance, one cannot explain yield farming without first introducing liquidity pools.
We’ve figured out which crypto topics are based on others and designed routes accordingly. At times this involves telling readers, “No, you are not ready for that article” and directing them to more straightforward content. This upsets people, but we would rather irritate someone than allow them to dive into topics without sufficient preparation.
Not everyone has the same learning style. We provide written tutorials (which are our main product), news pieces with context, video explainers for people who learn visually, tools that give you hands-on experience, and market reviews that tell the “why” behind the numbers.
Balancing Education and Moving Forward
I have had disagreements with the marketing team about our content. They prefer bullish content because it brings more traffic. I understand it - who wouldn’t want to hear that their investments are going to skyrocket?
However, we have come up with editorial guidelines that allow us to rest peacefully at night: differentiating between what is proven and what is hype, giving it to tech when it’s untested, explaining the reasons behind markets moving (both ways), and informing readers of our positions when it is of importance.
The feedback we get from our community at https://www.facebook.com/coinminutes/ helps us understand which educational approaches actually work. People tell us when our explanations click and when we’re still being too technical.
Education in crypto isn’t a destination - it’s a process that never ends, even for us “experts.” The field changes too quickly for anyone to master it to start learning with us, dig through our explainers, or check out yesterday’s breakdown of the SEC’s latest clarification on staking services.
In this space, good information is worth money. We’re working to make sure that knowledge gets easier to find, even as the technology gets more complicated.