Elevator Pitch
If the homepage of your organization has been around a while there is a temptation to want to change it, because “it’s been around a while.” I’ll talk about 5 research-based techniques to evaluate if your homepage is meeting the needs of your visitors, and provide concrete reasons why it sucks.
Description
We’ll be diving into each of the following categories to better understand how your visitors use your homepage, and how to better meet their needs. I know, I know, you don’t have time for half this stuff, I hear ya. I’m going to show you ways how to quickly set these up and start grabbing useful data now.
- Google Analytics
- Heat Maps
- Surveys
- Focus Groups
- Usability Testing
Notes
I’ve presented at HighEd Web (https://www.highedweb.org/), Beer City Code (http://beercitycode.com/), Higher Ed Experts (http://higheredexperts.com/), EduWeb (http://eduwebconf.com/) and received high marks from attendees. I have given other talks on:
- SEO
- Tracking Low Energy Bluetooth Devices
- The calming effects of Hops (in Beer)
- Twitter Data Mining with R