Elevator Pitch
Brilliant developers, project managers, and IT professionals build tools perfectly suited to their users. So why don’t those users use them? In this talk, you’ll learn new ways to frame your discussion of your technology to make your users excited about the tool you’ve built to help them.
Description
It’s frustrating when you’ve poured your creative energy into a tool that solves a problem for your users, but they don’t buy in . You know your users - they turn to you for help with their information problems, and you have the analytical skill to find solutions for them. So why is it so hard to get them on board with a new piece of software or hardware? As a developer, I found that subtly changing the way I talked about the exact same software led to way more progress with my users. Learn ways to get stakeholder buy-in using lessons in persuasion from entrepreneurship.
Notes
The best way I’ve found to give this talk is with audience participation; the first part of the talk is a rousing, fun audience participation activity of about 20 minutes where members of the audience try to persuade others on a fictional product, and the rest is a presentation on persuasive techniques for technical people.