Elevator Pitch
The Firefox Privacy team ran a first-of-its-kind user research study to learn how privacy protections affect users on websites. 19,000 users participated in 8 variations. We learned some surprising (and unsurprising) things. This talk presents an overview of what we built, measured, and learned.
Description
Does Tracking Protection break websites? Do broken websites make users leave Firefox? Are there existing privacy protections we could enable with minimal web breakage? In August, the Firefox Privacy team conducted a first-of-its-kind, exploratory research study to start learning how certain privacy protections may - or may not - break certain websites. Over 19,000 users participated to report broken websites under 8 different privacy protections. We learned some surprising and unsurprising things. In this session, I’ll present a detailed summary of what we built, measured, and learned in our study. We want every Mozillian to learn about the opportunities and possibilities we have in Firefox to improve peoples’ online privacy.
Notes
Does Tracking Protection break websites? Do broken websites make users leave Firefox? Are there existing privacy protections we could enable with minimal web breakage? In August, the Firefox Privacy team conducted a first-of-its-kind, exploratory research study to start learning how certain privacy protections may - or may not - break certain websites. Over 19,000 users participated to report broken websites under 8 different privacy protections. We learned some surprising and unsurprising things. In this session, I’ll present a detailed summary of what we built, measured, and learned in our study. We want every Mozillian to learn about the opportunities and possibilities we have in Firefox to improve peoples’ online privacy.