Elevator Pitch
Organize information in an easily understandable structure.
Description
It doesn’t matter if we have a beautiful design and an incredible implementation if our users don’t find the information they are looking for. We have to include the information architecture in the UX design process to help us to start a project with a good base.
Notes
I’ve had the opportunity to work on projects that didn’t start focusing on information or users, I’ve led website modernization projects (at the code level) with more than 15 years of existence and managed to identify common mistakes that we make when not starting the correct way. With this talk, I intend to motivate the audience to start each project with the greatest possible organization.