My Talks
AI-Driven Trade Promotion Management for Connected Execution
PromoTool is a powerful Trade Promotion Management and Optimization solution designed to help organizations elevate their promotional strategies and turn trade spend into sustainable growth.
FMCG Image Recognition Solution
SoftServe Business Systems offers a cutting-edge image recognition FMCG solution that empowers companies by automating store audits and data collection.
Hidden Challenges in FMCG: Why Technology Alone Isn’t Enough
The Fast-Moving Consumer Goods (FMCG) industry is widely seen as dynamic, innovation-driven, and highly competitive. While this perception is accurate, it often masks a set of less visible issues t...
How to Measure ROI from Digital Transformation in FMCG
Companies that invest in digital solutions are, on average, 23% more profitable than those that don’t — and we see this reflected in our clients’ results.
IR solution for FMCG
FMCG Image Recognition Solution
Sales Force Automation for FMCG
AI changes how sales teams operate, infusing dynamic ways of working into their process while enabling greater use of data to achieve better planning, more precise forecasting, better recommendatio...
The Evolution of FMCG Merchandising: What Technologies to Look For
Inconsistent in-store execution, poor shelf visibility, and a lack of real-time insights — those old days in FMCG merchandising are thankfully behind us.