FMCG Image Recognition Solution

SoftServe Business Systems offers a cutting-edge image recognition FMCG solution that empowers companies by automating store audits and data collection.

It eliminates manual data entry, reduces operational costs, and enables rapid, data-driven decision-making to accelerate business growth.

SoftServe Business Systems offers a cutting-edge image recognition FMCG solution that empowers companies by automating store audits and data collection. It eliminates manual data entry, reduces operational costs, and enables rapid, data-driven decision-making to accelerate business growth.

AI Shelf Recognition enhances efficiency across the entire FMCG value chain. From providing real-time field team recommendations for flawless retail execution to ensuring contract compliance, accurate promo tracking, and dynamic pricing strategies — the solution is designed to address the most pressing challenges of today’s competitive consumer goods market.

AI as the Core of Recognition To deliver a best-in-class audit experience, our IR solution leverages the latest innovations in Artificial Intelligence, Computer Vision, and Neural Networks. While it may look like futuristic software, in reality, it is a highly advanced, interconnected system that collects and processes large volumes of data, presenting it in a simple, business-ready format.

One of the key operational hurdles is that up to 60% of photos captured by field staff are unsuitable for recognition. This leads to wasted resources and higher costs, particularly when businesses pay per image. By applying AI and Machine Learning, our solution pre-analyzes images to ensure accuracy, then processes the data instantly, delivering real-time reports and actionable recommendations for more efficient and cost-effective audits.