The Sensuality of Brand

By Heather Wilde

Talk Abstract

How does a bottle feel when you place it to your lips? What is the smell of a freshly installed tire? What sound do you expect to hear when you bite into your favorite chip? What does the ocean taste like?

When you’re building your brand, you need to evoke each of the five senses.

Talk Description

In this talk, you will learn how to create an experience that enables you to stand above the crowd.