This Isn't Just a Conversation: The Art of User Interviews

Understanding user needs is more than just a conversation. It’s knowing what to ask, how to listen, when to probe deeper, and when to stay quiet. This talks covers the nuances of user interviews and will help you elicit real talk to get real user requirements you need to make an application shine.

Anyone who can carry a conversation can interview users, right? Not so. Gaining insight into user requirements, needs, and frustrations is a nuanced process. Without the proper training, even well-meaning researchers can lead, bias, and manipulate users into getting the answers researchers want–instead of getting the real story needing to be told. In this talk, Ash will guide you through the basics of conducting user interviews: * Picking the right interview type * Asking the “right” questions * Do’s/Don’ts of Interacting with Users * How to interpret your results User research is difficult to do well and requires lots of practice. After this talk, you should have the foundation you need to take the next steps to better user interviews.