Bio
Ash Banaszek is a passionate and outspoken UX advocate at Valorem Reply with nearly a decade of experience in the field. Ash has a passion for teaching and getting folks to that “ah-hah” moment about UX. As an avid proponent of creating technology people want to use, Ash’s eternal quest is to destroy technology that gets people so frustrated that they want to chuck it out of a window. Outside of righting tech wrongs, Ash is an award-winning Toastmaster and uses their public speaking experience to infuse humor and thought-provoking questions into talks. You can follow them on linkedin.com/in/ashmb or contact via ux-ash.com
My Talks
Designing with Google Material
Material is an exciting idea in design and stakeholders love it. But... what if your application isn't mobile and isn't simple? What if your application is chalked full of data or requires a large ...
Design Thinking for the Real World
How does design thinking impact product development and is it worth including in your MVP? We’ll examine recent history to discuss notorious software launches and how applying design thinking can r...
Fail Faster: Quick UX Design Techniques to Drive Toward Success
Companies, project teams, and customers want everything fast. In our haste, we may design an idea and run with it to fruition... only to fail. This talk will give you simple design techniques to he...
Presentations, Storytelling, and How Not to Suck at it
Do your presentations leave your audience underwhelmed? Are you having trouble distilling big concepts into something more easily understandable? Do you want to add some humor and story into your t...
The Wreckage of Wrong Processes: 1992 London Ambulance Service Fiasco
What happens when bad processes, bureaucracy, and overconfidence combine? Look no further than 1990s London for one of the most catastrophic software launches of all time. Join us as we delve into...
This Isn't Just a Conversation: The Art of User Interviews
Understanding user needs is more than just a conversation. It's knowing what to ask, how to listen, when to probe deeper, and when to stay quiet. This talks covers the nuances of user interviews an...
Usability Testing: The $1 Fix to the $100 Problem
Learn the basics of usability testing your application--finding issues before you invest in fully coding your app and greatly reducing the risk of your app failing due to lack of user acceptance. I...
User Experience Pitfalls
User Experience is becoming a business necessity, but you don't know where to begin and your stakeholders just aren't on board. This talk introduces the basics of UX design and some ways to get th...