Bio
I love the geekier side of marketing. Leveraging testing and data to help businesses grow their revenue and impact is where I thrive. Whether through finding improvements to current tech stacks, processes, workflows, websites, or funnels or analyzing website data to direct content creation efforts, I enjoy empowering others to create more of what’s working so businesses can use resources efficiently.
I believe in driving organic traffic over paid traffic sources, leveraging the latter to promote organic content that’s already doing well conversion-wise. My customer-facing background gives me a unique perspective on finding the insights hidden in Customer Data Platforms (CDPs) and Client Relationship Management (CRMs) that inform top of funnel behavior. The more you can reverse engineer your best clients, the easier it is to figure out what content attracts them. That is what I love to do.