Elevator Pitch
How to proactively help out your marketing team by fixing the most common on-page mistakes on your company website. Will cover tools and technical aspects of SEO. Better site code means a higher ROI for the company. Good for those curious about SEO in general.
Description
There is an algorithm change Google has announced converting site speed that’s due to be released in Q2. There are things development teams can do to help the company site place higher in search results. This can be configured as a “Bingo” - style talk where the audience (or organizers) can guide which topics from this list are covered in the available timeslot:
- Crawlability / SEO Basics
- JavaScript and CSS File issues
- Cleaning up unused site snippets
- Optimizing page elements
- Error codes and how they communicate with crawlers
- Duplicates - Metas, Titles, Content
- Site Hierarchy and interlinking
- Site architecture to improve SEO
- Tools for SEO monitoring
Notes
Marketers and business leaders often assume developers automatically know how to build a website that gives them good SEO when the reality is often far different. Developers are experts in building awesome sites but don’t necessarily know how to approach their code from the needs of the marketing department. Add to that what is often a “language” barrier between departments, leading to unnecessary frustration. I want to help developers bridge the gap or gain some insight into the marketing department’s asks and get to the “why” behind the requests.
Certifications: • Optimizely - Data Analyst, Idea Contributor, C-Level, Program Manager • HubSpot - Inbound, Inbound Marketing, Content Marketing, Email Marketing • Google - Analytics, Tag Manager • SEMRush - SEO, Site Audit, Technical SEO, Keyword Research, Content Marketing
Experience Summary: • 11 years in the technology industry across design, development, testing, success, marketing, and support • 11 years working remotely full-time or part-time with local, national, international teams • 7 years of SaaS & B2B • 6 years of CRM experience • 6 years of Digital Marketing Experience • 1 year of A/B testing agency experience across multiple verticals, including e-commerce, insurance, technology, and non-profits